🌟 #6 Monday Note: On Deep Bullshit.

Harri Juntunen
2 min readMay 11, 2024

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🚫 Bullshit Is a Pervasive Problem
Let’s cut to the chase: Bullshit is rampant and unconcerned with truth, as Harry Frankfurt famously observed. Unlike liars, who maintain a relationship with the truth, bullshitters are indifferent to it. In our digital existence, bullshit masquerades as wisdom, news, and insights. But what exactly is bullshit, and why does it persist?

🌐 The Origins of Bullshit
Bullshit isn’t a recent phenomenon. It has deep roots, stretching back to ancient times. Yet, today’s digital age amplifies its reach. We encounter it in clickbait articles, social media rants, and even scholarly papers. The internet hosts a cacophony of bullshit — some deliberate, some unwittingly propagated. “One of the most salient features of our culture is that there is so much bullshit. (Frankfurt, 1988, p. 117)”

🔍 Human Biases Wire Us to Believe in Bullshit
Why do we fall for bullshit? Cognitive biases play a starring role. Our brains crave coherence, and we’re prone to accept information that aligns with our existing beliefs. Confirmation bias, availability heuristic, and the allure of simplicity — all contribute to our vulnerability. We’re swimming in an ocean of data, and bullshit floats on the surface, beckoning us to dive in.

🔄 GenAI and the Bullshit Quotient
Enter language models — the AI wizards behind the curtain. They churn out content, often indistinguishable from human prose. But here’s the twist: they’re masters of bullshit. Their algorithms don’t ponder truth; they mimic patterns. As they flood the internet, our collective discernment wavers. And then there’s pseudo-bullshit — cryptic yet profound-sounding nonsense that lures us like sirens. It’s everywhere, from motivational quotes to corporate jargon.

🧠 Bias and Belief Are Our Achilles’ Heel
Research reveals our weakness: We believe before we doubt. Our brains default to acceptance, creating a fertile ground for bullshit to take root. We’re more likely to nod along than raise an eyebrow. Critical thinking, alas, often arrives late to the party. So, what’s the antidote?

🔑 Practical Advice to Navigating the Bullshit Waters

Clarity Matters
When you write, be crystal clear. Avoid jargon, buzzwords, and vague statements. Precision is your ally against bullshit.

Train Your BS Detector
Cultivate skepticism. Fact-check, question, and seek evidence. Don’t swallow everything served on a digital platter.

Embrace Complexity
Life isn’t sound bites. Dive into nuance. Bullshit thrives in oversimplification.

Teach Others
Share critical thinking tools. Help colleagues, friends, and family spot the glittering fool’s gold.

🌿 Let’s reclaim our digital landscape.

Amidst the noise, let truth be our North Star 🌟

P.S. If you’ve read this far, congratulations — you’ve just practiced critical reading! 😉 Written with MS Copilot.

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Harri Juntunen
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Doing the right thing is never wrong. Senior Consultant at Gofore - Helping customers to create value with AI.